Visual content taps directly into your audience’s visceral psyche, encouraging them to explore and discover more about your online business. Visual content is an integral part of digital marketing. By generating and promoting high-quality visual content regularly that resonates with people – you can help build awareness and reputation of your brand that can help skyrocket your reach.
If your content is badly designed or looks too bland, you are doing more harm to your brand than good. It is important to understand and deliver to the needs of your audience and customers, instead of just posting content to stick with your upload schedule.
Different types of Visual Content that can be used in Digital Marketing Campaigns
People are more inclined to read what’s written on a post if the text is attached to high-quality compelling image, provided that the image is contextually relevant. Due to the increase in mobile internet access and oversaturation of content, people attention spans have become shorter than ever. Preferably, use original attractive designs to lure the audience into engaging with the content, using a body of text that resonates with the post.
Videos are another useful way that can help your campaign gain some extra clout if the message is conveyed correctly. Different types of videos can be used for enhancing the business like animated explainer videos, how-to videos, customer testimonials or demonstrations etc.
Presentations are no longer restricted to boardrooms. You can create a presentation demonstrating your services or products, highlighting the things that make your brand unique using images and share them on sites like SlideShare. This can help in expanding your business outreach. SlideShare presentations allow you to educate your audience about your brand, across different devices.
With screenshots, you can share DM’s of your satisfied customers gushing about your products or use it as a tool to give your audience a glimpse into the core development process of your service or product. Screenshots are also useful for backing up your sale claims. For example, if an app claims to perform a certain function, a screenshot can help generate a visual verification for the audience that can help build trust in them.
Memes have become a popular part of pop-culture, several brands even use them as a tool to relate with their audience, and trend their products and services. Food chains, like Wendy’s, Burger King often interact with their customers on twitter with quirky replies that have made quite popular on social media platforms. Creating an original meme will evoke a positive response from a younger demographic. Just make sure to keep the content funny and relatable to your brand.
While visual content attracts the audience to click on your post and look at the content, they will only engage with it if it’s interesting or offers something of value. So make sure to maintain the quality of visual as well as the textual content on your website and social media channels to build a chain of loyal subscribers/customers.
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