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Twitter: Is it a Valuable Business Marketing Tool?  

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There has been an on-going debate taking place between everyone from Digital marketing experts to business owners to freelancers, about the value of Twitter and whether it qualifies as a legitimate social media marketing tool. Or it just has an entertainment purpose for spreading the latest celeb gossip. 

According to Twitter analytics, 1.6 billion unique visitors see tweets per month on third-party properties. This means that 500 million tweets are viewed each day that add up to approximately 200 billion tweets every year.

With this kind of extensive reach, it is safe to consider Twitter as a practical, realistic and useful way for building your business and getting instant messages delivered to the hands of your targeted audience. However, it is much more complex than other social media platforms, and not many businesses know how to use it efficiently.

This brings us to the question; can Twitter be used as an effective digital marketing tool?

The answer is yes, you follow these tips.


A Modern Research Tool
It doesn’t matter whether your brand is engaged on Twitter or not, someone might be tweeting about your products, your team, your company, or your industry. Twitter acts as a search engine allowing users to enter the name of any company/brand, or topics surrounding it, producing results relevant to the search.

Twitter is used to research about all previous and latest controversies or highlights about a company or person.

It is a transparent educational platform, where you see negative as well as positive comments about others and your own firm. If you are concerned about your branding image, we suggest you check your Twitter regularly. Join the platform if you are not on it already, and respond to unsatisfied customers and try to solve their issues, to limit negative comments.

Brands can also research about their competitor's audience using apps like ‘Twitonomy’ to get detailed information on their account and followers. The audience of your competitor might be filled with relevant followers whom you can connect with to increase your business.

Your Brand’s Own Media Outlet

In case you don’t have or can’t afford a big PR firm, use Twitter to post news and updates about your company. However, make sure that you don’t do it before establishing a decent following and are well acquainted with format and etiquette of the social media site. 

In case you don’t have or can’t afford a big PR firm, use Twitter to post news and updates about your company. However, make sure that you don’t do it before establishing a decent following and are well acquainted with format and etiquette of the social media site.

Explore your competitor’s Twitter feeds to get a clear idea of what others are posting. Certain brands also post not just news and blogs but also add links to relevant news stories. For example, if you are a leadership consultant by profession you can just post a link of any reputed entrepreneur blog, instead of creating your story.

Create a Character for Your Brand

Over the last few years, several brands like Wendy’s, Burger King, etc have used Twitter for creating a personality and giving a voice to their brands. If you follow Elon Musk (CEO of Tesla & SpaceX), you'll see that his tweets are upbeat and personal; he shares the news on his company’s projects as well as his personal life

This does not diminish the quality of his company’s service or reduce the importance of the messages he delivers. He uses it as a tool to interact with his customers, putting forth his unique and engaging personality. Being likable on Twitter is what makes all the difference for increasing your following and attracting new customers to your business.

Deliver Information & Customer Service 

The increase in the mobile internet users has shortened our attention span. People want information, but they want to read ten articles or watch a 30 minutes video. Twitter is limited to characters, users like it as they get the information they want within two lines. Make sure to add value-added material in your post, keeping it precise and crisp, including links of detailed posts and videos, so the interested users can check them.

As you gain more followers, tailor your tweets and marketing campaigns around that group. These people willing tapped the follow button of your Twitter business account, which means they are already qualified leads that you can appeal to

Conclusion: Things to Remember

Twitter is all about spreading information, creating conversation, and providing customer service. The platform is a great way to interact with prospects and consumers. Make sure to involve with the audience and reply to their negative response as well as messages to help improve your service and satisfy the customers. 

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